Benchmark Canlon | Looking Back and Exploring the Power of Brands – From Differentiated Development to Polymer Leadership

A brand is essentially an identification symbol, but it is much more than that. It is not only a deep, emotional connection between a company and its consumers, but also represents the company's core values, cultural philosophy and product characteristics.

Over the past decade, Canlon has established itself as a leading domestic polymer brand through continuous innovation and a differentiated strategy in polymer building materials. Today, let's review this journey and the recognition and affirmation of the Canlon brand by society and the industry .

Leading transformation and setting a benchmark

Since its inception, Canlon has proactively shouldered the mission of transforming China's building waterproofing industry toward mid- to high-end products. Through independent research and development, it has broken through the technological barriers held by multinational corporations in the manufacturing of polymer self-adhesive waterproof membranes, ushering in a new era for polymer waterproofing in China. Its core product, MBP white self-adhesive waterproof membrane, was selected for the Ministry of Science and Technology's "Torch Program." Canlon was also invited to become an industry partner for CCTV's "Winning with Brands" program.

Because the company's boutique development strategy provides a good example for establishing China's brand image and spreading China's brand value, Canlon was successfully selected into the China Brand Innovation and Development Project sponsored by the China Internet News Center and the China Brand Leaders Alliance.

In 2017, the list of "Top Ten Most Influential Brands in China's Waterproofing Industry" jointly organized and evaluated by CCTV's "Discover Brands" program team, China Enterprise News, and the Macroeconomic Management Editorial Department of the National Development and Reform Commission was released. Canlon was honored to be selected, and Chairman Qian Lindi accepted the award in front of the Great Hall of the People, laying a milestone for the brand's influence.

Benchmarking international market recognition

In order to ensure that the quality of domestic polymer products reaches or exceeds the world's first-class level, Canlon has invested in the construction of the polymer building materials industrial park with the largest monomer production capacity in the world. Many of its products have obtained international authoritative certifications such as the US FM, UK BBA, Swiss SGS, and EU CE. It has served "national heavy equipment" such as China Construction, China Railway, China Communications Construction, and China Aviation, and won major honors such as the Jiangsu Provincial Governor Quality Award, the National Quality Benchmark, and the China Patent Award (Gold Award). The cases in which it participated in the construction have won multiple Luban Awards, Jinyu Awards, Zhan Tianyou Awards, and National Quality Engineering Awards.

With its long-standing outstanding brand influence and market recognition, the Canlon brand has been selected for nine consecutive years in the top 10 waterproofing materials category of the "TOP500 Preferred Supplier Service Provider Brands with Comprehensive Strength in the Housing Construction Supply Chain" list sponsored by the China Real Estate Association and Shanghai E-House Real Estate Research Institute, and ranked second among brands in the photovoltaic roof waterproofing system list with a 10% sample preference rate.

In the "2023 China Brand Value Evaluation Information" jointly released by Xinhua News Agency, China Brand Development Promotion Association, China Asset Appraisal Association and other units, Jiangsu Canlon Building Materials Co., Ltd. obtained a brand value valuation of 1.101 billion yuan, ranking 25th on the independent innovation list.

Ingenuity and service make the country a strong brand

Based on the company's differentiated products and ingenious services in the building waterproofing industry, Canlon became the only waterproofing company representative selected for CCTV's documentary program "Ingenious Manufacturing", allowing audiences across the country to witness the birth of a digital, automated, and intelligent modern factory and become the "Chinese business card" of polymer waterproofing.

Not only that, in the context of the whole society calling for low-carbon development and green buildings, CCTV Finance Channel's "Economic Information Network" broadcast a series of reports titled "Specialized and New Manufacturing Powerhouse", which provided an in-depth understanding of Canlon's innovative products for green buildings and low-carbon roofs, and demonstrated textbook-level waterproofing services and meticulous and honest craftsmanship.

Brand is not only a symbol of quality, giving consumers confidence and a sense of security; it is also a carrier of social recognition and personal values, fostering emotional resonance and a sense of belonging. Through this emotional connection, Canlon connects with its partners, leaving behind deep memories.

In the future, Canlon will always be based on independent innovation, promote the continuous upgrading of products and materials, expand the business space of partners, and keep the brand in the leading position in the industry!